Elisabeth Leonard

Library Relations Manager/Executive Market Research Manager/Market Research Analyst, SAGE Publications, 2011-present
Associate Dean for Library Services, Western Carolina University, September 2009-2011
  • Deputy administrator and chief operations officer for the library
  • Responsible for assisting with strategic planning and program development; administering the library's budget; managing staff resources and personnel programs; assessing library programs and services; overseeing facilities management and space planning; leading library communications, publicity, and marketing programs; and representing and acting on behalf of the dean in campus and community activities.
Instructor, RUSA Professional Development Online, American Library Association, 2007- present

Marketing Basics for Libraries Online course.

  • Teach the tenets of marketing.  Library professionals create real strategic marketing plans for their libraries.

 Instructor, School of Library and Information Science, San Jose State University, Fall 2007-present

  • Teach LIBR 204, Information Organizations and Management, a required course.   
  • Course objectives include students understanding teamwork, management, leadership from all levels, and diversity in the workplace.
Instructor, Department of Library and Information Studies, University of North Carolina, Greensboro, Spring 2007 (January-May)
  • Taught LIS-688, Library Instruction and Information Literacy.  
  • The course goals are to develop librarians who understand the background and components of library instruction and who can teach effectively using information literacy concepts.
German Instructor, R.J. Reynolds, Winston-Salem NC, May 1995 – June 1995
  •   Taught a six-week course in Business German to research and development managers. 
Head of Reference, Instruction, and Outreach, Social Sciences and Humanities Library, UC San Diego, May 2004- July 2006

  • Provided leadership in reference, outreach, and instruction. 

·         Led the development and implementation of new programs.

·         Evaluated and modified existing programs. 

·         Actively represented the concerns of the SSH Library in library wide planning initiatives. 

·         Communicated to and from library wide groups on behalf of Research Services.

·         Facilitated staff performance. 

·         Stayed abreast of developments in relevant campus departments, as well as in information delivery and scholarly communication. 

·         Planned and participated in the staffing of the combined Reference/Government Documents Information Desk and the Libraries Information Desk. 

·         Mentored and directly supervised 6 librarians and four staff (there were 17 employees in my line of supervision, including the staff in Current Periodicals, Newspapers & Microtext and the staff at the Libraries Information Desk). 

·         Subject liaison for the Rady School of Management.

·         Oversaw the collection of print and electronic resources for reference. 

Head of Reference,Wake Forest University, Winston-Salem NC, June 2003 – March 2004; acting Head of Reference August 2002 - January 2003                                                   

·         Provided leadership, vision, and initiative in planning, implementing, marketing and assessing user-centered reference services and resources.   

·         Initiated and coordinated the information literacy program, which includes a for-credit elective course, LIB100.  Provided and planned for outreach to faculty, students, and staff. 

·         Actively participated in delivery of a full range of multidisciplinary reference services. 

·         Responsible for collection development in reference, business, and economics. 

·         Subject specialist for business and economics. 

·         Mentored and supervised 6 librarians, 2 staff, and 16 student assistants. 

 Business and Economics Librarian Wake Forest University, Winston-Salem NC, June 1998 – May 2003    

·         Developed information literacy program and taught one credit elective course. 

·         Supplied reference services to students, faculty, and staff. 

·         Provided outreach to business and economics faculty, students, and staff. 

·         Designed and maintained web pages and tutorials. 

·         Collection development responsibilities for the Calloway School of Business and Accountancy and the Department of Economics. 

·         Supervised reference interns.

Reference Librarian Greensboro College, Greensboro NC, May 1997 – May 1998

·         Provided reference and interlibrary loan services for faculty, staff and students. 

·         Technology consultant to the faculty. 

·         Supervised student assistants and reference interns.


University of North Carolina at Chapel Hill, Chapel Hill, NC

Coursework toward PhD in Information and Library Science begun August 2007. 

Research interests: developing professional development opportunities for librarians, innovation in libraries.

University of California San Diego, La Jolla CA

Coursework toward Ed.D. in Teaching and Learning, pursued June 2005 – May 2006.

Research interest: pedagogy and librarians.

Wake Forest University, Winston-Salem, NC
Master of Business Administration, May 2002. 
Concentration in marketing.

University of North Carolina at Chapel Hill, Chapel Hill, NC

Master of Science in Library Science, May 1997.        

Salem College, Winston-Salem, NC

Bachelor of Arts in Foreign Language Management, May 1994.                                
Awarded the President's Prize for German, 1993 and 1994.


EDUCAUSE Learning Initiative, San Diego, CA.  February 2006.

LLAMA Leadership Institute, Palm Springs, CA.  May 2005.

ACRL Immersion and Beyond Pre-conference, Charlotte, NC. April 2003.

ACRL Institute for Information Literacy Immersion Program, Colorado Springs, CO. August 2002.

NCLA Leadership Institute, Brown Summit, NC. May 2001.


 Leonard, E. 2010.  "Marketing reference services" in  Reference Reborn: Breathing New Life into Public Services Librarianship, edited by Diane Zabel. Libraries Unlimited.

Moran, B., Leonard E., and Zeller, J. 2009.  Women Administrators in Academic Libraries: Three Decades of Change.  Library Trends.  59(2): 215-228.

Leonard, E. (2008-present).  Business and Economics. Guide to Reference Sources, ALA Publications.

Moran, B. and Leonard E.  2010. Academic Librarianship.  In: The Encyclopedia of Library and Information Science.  New York: Dekker, 3rd ed.

Harwell, K., Leonard, E., Ross, C., and Tucker, C.  (2006).  Core Competencies for Business Reference: An Introduction to One of the Brass Education Committee’s Web Guides.  RUSQ, 46(1): 40-43.

Leonard, E., Carr, A. & Farrell, K.  (2005).This Summer, Worship a Book. Library Journal, 130(19), 42-44.

Leonard, E.  (2005). “Forbes.com.” Journal of Business & Finance Librarianship,10(2), 47-53.

Leonard, E., et al.  (2005). Investor education @ your library: A resource guide to investing. Chicago, IL: American Libraries Association. 

Leonard, E. (2003).  "Weighing the Benefits of an MBA: Survey Results." Academic BRASS, 1(3). http://www.ala.org/ala/rusa/rusaourassoc/rusasections/brass/brasspubs/academicbrass/acadarchives/vol1no3/academicbrassv.htm.

Editor, Business and Economics, Infomine (http://infomine.ucr.edu), 2001- 2006.


Leonard, E., (2006). “Outstanding Business Reference Sources: Encyclopedia of World Trade: From Ancient Times to the Present.” Reference & User Services Quarterly, 45(2), 127.

Leonard, E. (2004). “Outstanding Business Reference Sources: Strauss’s Handbook of Business Information.” Reference & User Services Quarterly, 44(2), 131.

Leonard, E.  (2000). “ISI Emerging Markets: Baltic States, Internet Securities, Inc.” Business Information Alert, 12(3), 6.

Leonard, E.  (1999). “Financial Reporting and Analysis” Business Information Alert, 11(8), 6.


Zanin-Yost, A. and Leonard, E.  ARLIS SE 2010 How to Lasso a Cooperative Learning Opportunity -
We detailed a recent collaborative project between the Library and WCU design students to develop a learning commons in Hunter Library. We discussed expanding the role of the librarian to include collaborative real-life projects with students and faculty, and encouraged conference attendees to share ideas on doing similar projects at their institutions.

ALA Annual (2010)  What is your library doing about emerging technologies? Panel Program Slides with discussion topics  A new job title of “Emerging Technology Librarian” seems to reflect an awareness among today’s libraries that there is a need for a librarians whose main role is to explore, evaluate, promote, and implement various emerging technologies.  19 librarians in different fields of librarianship at academic, school, and public libraries will discuss the topic of emerging technologies at libraries, their evaluation, implementation, adoption, and management challenges.  Come join us!

ALA Annual Preconference (Chicago)
Mastering Business Acumen (MBA) in a Day: Business Concepts for Library
Friday, July 10, 9:00 a.m. – 5:00 p.m.
A first time offering, MBA in a Day complements the very successful RUSA BRASS Business Reference 101 seminar. MBA in a Day will provide librarians with basic knowledge about business to support reference services in this area. Public, academic and special librarians as well as library school students who are new to business reference or who want to improve their understanding of basic business concepts will benefit from this pre-conference. (Please note: library management and budgeting is not the focus of this seminar.)
Speakers: Speakers will focus on the fundamental business disciplines, and include: Elisabeth Leonard, (Management); Chris LeBeau, business
reference librarian, University of Missouri, Kansas City and Clinical Instructor, School of Information Science and Learning Technologies (Finance); Susan Klopper, executive director, Goizueta Business Library, Emory University (Accounting); Gary White, head, Schreyer Business Library, Penn State (Marketing).

Charleston Conference November 8, 2008
Innovating with purpose: Think global, act local, then give back With Rachel Frick.
Abstract:  How can we alter negative perceptions about libraries and leverage creative problem solving activities from a model of local, incremental change and continuous improvement to a more dynamic, radical, risky course of innovation that yields far reaching solutions?

NASIG Thursday, June 5, 2008
Managing With Integrity – Half Day Pre-conference
From the program: Management includes planning, organizing, staffing, leading, and assessing. Juggling all these responsibilities in a setting with employees who have disparate personalities and needs requires a large set of skills. Regardless of your position, knowing your own management style and knowing how to coach, motivate, and manage the frequent changes necessary in libraries is essential to being an effective manager. These skills will be developed in this workshop using case studies and discussion.  With Hollie White. 

SLA Wednesday June 18, 2008
Business & Finance College & University Libraries Section Breakfast, 8 a.m. - 9:30 a.m.
Trends in Professional Development for the Academic Business Librarian
I was on a panel with Diane Zabel and Penny Scott.  My talk was One Step Beyond: The Benefits of Graduate Education for Academic Business Librarians, which was based on my experiences as a business librarian pre and post MBA, as well as the results of a survey of business librarians with and without an advanced degree in business.  The slidehow is below or you can take a look at the pdf.

Leonard, E.  (November 2007).  Marketing for ROI: Branding and Promoting your Collections and Services.  Preconference, Charleston Conference, Charleston SC.

Jeong, S., Leonard, E., and Ridlin, P. Liaison Responsibilities in Collection Management (November 2007).  Charleston Conference, CharlestonSC.

Leonard, E. and McDonald R.  (November 2007).  Innovation in Practice: Transforming Everyday Complexities with New Discoveries.  Plenary session, Charleston Conference, Charleston SC.

Leonard, E.  (June 2007). The X Factor.  Invited speaker for the “Future Friends: Marketing Reference and User Services to Generation X” program, ALA Annual Conference, Washington, DC.

Leonard, E.  (September 2006).  “Summer Series: Librarians as Liaisons.”  Dartmouth Libraries, Hanover, NH.  Invited speaker and moderator for two day program.

Leonard, E., Carr, A., & Farrell, K.  (February 2006). Read/Write/Think/Dream. Poster Session. SCIL Works (Southern California Instruction Librarians, a division of the California Association of Research Libraries), San Marcos, CA.

Leonard, E., Carr, A., & Farrell, K.  (June 2005). Read/Write/Think/Dream: Creating a Community of Adult Readers. Poster Session. ALA Annual Conference, Chicago, IL.

Leonard, E. and Lampert, L. (Nov. 2003).  Information Literacy: Or Competencies We Learn In Order to Avoid Becoming Information Roadkill. Co-presenter. Internet Librarian, Monterey, CA. 

Leonard, E. (September 2003).  Bibliographic Instruction: A New Look.  North Carolina Library Association Annual Conference, Winston-SalemNC. 

Leonard, E. (July 2003).  Information Literacy Dialog. Invited panelist at North Carolina Community College Learning Resource Association Conference, GreensboroNC.

Leonard, E. & Tedford, R.  (June 2003).  Attacking From All Sides: Strategies to Educate Faculty and Students on Copyright and Plagiarism Issues. Co-presenter.  EDUCAUSE SouthEast 2003 Conference, Atlanta, GA. June 2003.

Leonard, E. & Lampert, L. (April 2003).  Mirror, mirror on the wall, do we have the best information literacy program of them all?  Co-presenter.  Poster Session, ACRL National Conference, Charlotte, NC.

Leonard, E.  (October 2002).  Negotiations Basics. Invited speaker.  NCLA Leadership Institute, Brown Summit, NC

Leonard, E. & Tedford, R.  (September 2002).  Copyright and Plagiarism in a Digital Age.  Co-presenter.  Teaching and LearningCenter, WakeForestUniversity.

Leonard, E. & Smith, S.  (July 2000).  Addressing the Bibliographic Instruction (BI) Delivery Debate: Web Tutorial Versus Face-to-Face Instruction. Co-presenter. Poster Session, ALA Annual Conference, Chicago, IL.


Leonard, E.  (June 2005).  Session moderator, Business Librarianship 101. Preconference, ALA Annual Conference, Chicago, IL.

Paper moderator, "Can We Encourage Learning by Shaping Environment? Patterns of Seating Behavior in Undergraduates." Paper by Ginger Young.  ACRL National Conference, Charlotte, NC. April, 2003.

Paper moderator, "The Effect of the Web on Undergraduate Citation Behavior." Paper by Phil Davis.  ACRL National Conference, Charlotte, NC. April, 2003.



Marketing Communications Committee, 2010-present

LLAMA/SASS Management Practices Committee, 2010-present

Strategic Planning Implementation Committee, 2006 –2010

Strategic Planning Taskforce, 2005.


BRASS Dun & Bradstreet Award for Outstanding Service to Minority Business Communities, 2008-2010
BRASS Business Program Planning Committee, Chair, 2007-2008.
Program Planning Committee, 2007-2008.
CODES Liaison with Users committee, 2003- 2007, chair 2005-2007.
RSS Education & Professional Development for Reference Committee, 2005-2006.
BRASS Education Committee, 2003-2007.
BRASS Business Reference Sources Committee, 2003-2005.

North Carolina Library Association (NCLA)
Leadership Unconference Program Planning Committee, 2010
Executive Board, 2001- 2004.
Leadership Institute, co-chair, 2001- 2004.

South Atlantic Regional Conference Program Committee (SLA), 2002.


Heads of Public Services Digital Reference Group, 2004-2006

Librarians’ Association of the University of California Committee on Diversity, 2005-2006

Business and Economics Bibliographers, 2004-2006

Reference Bibliographers, 2004-2006


Librarians’ Association of the University of California, San Diego
Diversity Committee, 2004-2006, chair 2005- 2006.
Mentoring Committee, 2005-2006.
Executive Board, 2006.

Libraries wide committees

Instruction and Outreach Committee, 2004- 2006
Reference and Information Services Committee, chair, August 2005- 2006
Roger Advisory Group, 2004- 2006 (UCSD Libraries catalog).

Social Sciences & Humanities Library

Cluster Bibliographers, 2004- 2006.
Management Team, 2004- 2006.
Metadata Services Liaison Group, 2004- 2006.
Outreach Committee, 2004- 2006.
Research Librarians Team, convener, 2004- 2006.
Staff Education Committee, 2004- 2006.


University Committee

Copyright Committee, 2003-2004, co-chair.

Z. Smith Reynolds Library committees:

Web Development Team
Measurement & Assessment Committee
Marketing Committee
Reference Team
Information Services Team
Strategic Planning Group
Information Literacy Task Force
Assessment Task Force