Elisabeth Leonard, Associate Dean of Library Services, Hunter Library, Western Carolina University; Betsy Clementson, Research and Instruction Librarian/Liaison to the College of Business, Hunter Library, Western Carolina University
Innovation and entrepreneurship are seen as foundations for a healthy and vibrant national economy (and helpful to a university budget), yet we know little about how innovation occurs within academic libraries. We examine the innovative characteristics of the business librarians associated with the ten schools listed in America’s Best Graduate Schools as having the top entrepreneurship programs. We will report on the characteristics of innovation and organizational culture uncovered in the study, discuss these characteristics as they might relate to all types of libraries and librarians, and how administrators can develop best practices for innovation friendly cultures.
Becoming a leader, to the eyes of your manager
Electronic resources consume a large part of a library's resources. That puts the electronic resources librarian at the center of short and long term strategic decisions. How can electronic resources librarians leverage this to become library leaders? Join in this discussion of what leadership is, what type of leadership administrators look for, and how to leverage the role of an electronic resources librarian to be an effective leader in any library.
It's worth it (getting an MBA)
ALA Saturday June 18, 2008
The Plowman and the Rancher Should Be Friends: A Comparison and Discussion of Liaison Workings
Track: Collection Management & Technical Services; Collection Development
Once upon a time, liaison work was solely associated with collection development and management. As collection work changed, so
did the role of the liaison. In the light of this change, many public and academic librarians may not have a clear idea on how they are
supposed to serve in that role. This program evaluated the results of a national survey, discuss changes in the field, and describe
successful strategies for interacting with users and administration. The goal is to inform and generate a dialogue that will shed light on what
has become a very complicated situation.
The slidehow is below or you can take a look at the pdf.
ALA Monday June 20, 2008
8:00 AM -12:00 noon
Bull’s Eye! Targeting the Right Consumer with Market Research (BRASS Program), Hyatt Regency Orange County, Royal E/F
Breakfast sponsored by Standard & Poor’s at 8:00 AM
I moderated a panel about target marketing. The discussion included background on niche marketing and customer segmentation; a snapshot of the U.S. manga market and grassroots efforts for reaching customers; and information on demographic, geographic and lifestyle reference sources. Panelists: Wendy Diamond, Business Librarian and Head of Reference, California State University - Chico (Wendy's talk); Jack Kyser, Director, Los Angeles Economic Development Corporation; Marco Pavia, Director of Marketing, Tokyo Pop; Jeremy Ross, Director of New Product Development, Tokyo Pop; and Dr. Stevina Evuleocha, Assistant Professor of Marketing and Entrepreneurship, CSU East Bay.