For a long time, my main topic of interest was management and marketing. Some of my thoughts on these most important topics are below. Enjoy!
What is strategic planning? Strategic planning allows for an organization to look forward, decide upon a possible future, and then work out how to get there. It involves setting goals, objectives, and timelines for the future.
To me, strategic planning is most successful when it involves everyone who works in an organization, when the organization is aware of current and future external trends and of their community's needs and wants. It requires that the organization is willing to spend the time to put all those pieces of the puzzle together. Successful strategic planning leads to a shared vision and to positive action.
My favorite definition comes from Philip Kotler: Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. So advertising, market research, media planning, public relations, product development, pricing, distribution, customer support, sales strategy, and community involvement are ALL part of marketing! Ideally, marketing is done with an eye on a library's strategic mission, drawing on information from the library's strategic plan, and contributing to the overall goals.