Recommended Books on Marketing

Philip Kotler. (2005). According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions. ISBN: 0814472958.

Bernd H. Schmitt. (1999). Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands. ISBN: 0684854236.

Gerald Zaltman. (2003). How Customers Think: Essential Insights into the Mind of the Market. ISBN: 1578518261.

Sergio Zyman, Armin A. Brott. (2004). Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing. ISBN: 1591840546.

Recommended Articles on Marketing

James C. Anderson, James A. Narus, Wouter van Rossum. (March 2006). Customer Value Propositions in Business Markets. Harvard Business Review, 84(3):90-99.

Larry Besant and Deborah Sharpe. (March 2000). Libraries Need Relationship Marketing. Information Outlook, 4(3):17-22.

Kirthi Kalyanam and Monte Zweben. (November 2005). "The Perfect Message at the Perfect Moment". Harvard Business Review, 83(11):112-120.

Maurice Wakeham. (December 2004). Marketing and health libraries. Health Information & Libraries Journal. 21:237-244.

Daniel Yankelovich, David Meer. (February 2006). Rediscovering Market Segmentation. Harvard Business Review. 84(2):122-131.

Recommended Books on Strategic Planning

Michael Allison and Jude Kaye. (2003). Strategic Planning for Nonprofit Organizations, Second Edition. ISBN: 0471445819.

Robert S. Kaplan and David P. Norton. (1996). The Balanced Scorecard: Translating Strategy into Action. Harvard Business School Press.

Joseph Matthews. (2005). Strategic Planning and Management for Library Managers. ISBN: 1591582318.

Rebecca Staton-Reinstein. (2003). Success Planning: A 'How-To' Guide for Strategic Planning. ISBN: 0972624503.

Recommended Articles on Strategic Planning

Andrew Campbell and Marcus Alexander. (Nov-Dec 1997). “What’s Wrong with Strategy” Harvard Business Review, pp. 2-8.

Andrea Kilpatrick and Les Silverman. (2005). “The Power of Vision.” Strategy and Leadership, 33(2): 24-27.

Michael E. Porter. (Nov-Dec 1996). “What Is Strategy?” Harvard Business Review, pp. 61-78.
And an interesting update: Michael Porter Asks, and Answers: Why Do Good Managers Set Bad Strategies?

Richards, L., O'Shea, J., & Connolly, M. (2004). Managing the concept of strategic change within a higher education institution: the role of strategic and scenario planning techniques. Strategic Change, 13(7), 345-359.